Email Marketing

With marketing budgets coming under increasing pressure email marketing is becoming an even more attractive option for companies seeking to lower costs, but how do you make the most of this channel without annoying your customers?

Studies by Forbes and Forrester Research show that email marketing is one of the most widely used and effective marketing tools, with over 90% of marketers using email marketing; but it is critically important that your email marketing is handled correctly in order to create helpful and actionable messages that your customers value rather than see as an intrusion.

Email Marketing is an informative workshop that will show marketers and those responsible for marketing their businesses how to use email-based communications to improve ROI for their organisations.

This course will cover: 

• Planning your campaign
• Technology
• Email lists
• Content/copy
• Best practice examples
• Campaign Testing
• Avoiding the pitfalls
• Integrating email with other marketing channels 

Added Value

Delegates are also entitled to visit Satrosphere's exhibition floor free of charge.

Who Should Attend?

This event is ideal for SME Business Owners, Marketing Managers, Sales Managers, Business Development Managers and anyone else with responsibility for marketing or sales within their organisation.

Make sure you don't miss this fun and informative half-day workshop and the chance to network with colleagues. To book your place click on Attend Event.

 Note

If you employ less than 150 people, you may be eligible for a grant for 50% of the costs of this workshop. For more information seehttp://www.skillsdevelopmentscotland.co.uk/flexible-training.aspx