Blog

With the plethora of social media channels and publishing platforms available, for the budget conscious entrepreneur looking to boot-strap whenever possible, it can be tempting to think that you don’t really need a website any more. That would be a big mistake however, and here’s why! Simply put, a website and a social media account such…

Are you spinning your wheels on social media but not getting the business results that you expected? One of the reasons for that might be that you are sending traffic to everyone else’s content hub and not your own. In this article, I’ll explore why you should invest in your own content hub as a home for your…

Have you heard of Facebook’s Power Editor but have no idea what it is or why you should be using it? With declining reach, organic activity alone won’t cut it anymore, so you need to be at least experimenting with paid ads on Facebook. However if you are not using the Power Editor you will…

Did you know that you could export your LinkedIn connections? Before I explain the process, I thought it would be helpful to explain why you might want to do it in the first place! There are lots of reasons why you might want to export your LinkedIn contact list. Perhaps you want to have all your…

In this article you’ll learn how to write press releases and get them published. You might be thinking that Press is a bit ‘old school’, but it is still an important and cost-effective way to get the word out about your business. Although this is not an area of business that I usually write about, in…

In this article I wanted to talk about (okay, well write about) the importance of being consistent. Whilst being consistent is vitally important on social media, for reasons I’ll go into in a minute, this actually applies to all aspects of your life and business. If you are trying to get fit, going to the gym one…

Images are an important part of your social media content and are becoming even more so, as our posts increasingly compete for attention in busy newsfeeds. Not only do images stand out more when people are browsing through their newsfeed, but according to MarketingProfs, posts with images can receive up to 180% more engagement than…

In October 2015 Facebook announced that they were introducing a new feature that would allow business pages to become verified. This is something that you should definitely do if you have not done so already, but before I show you how to do it, it is helpful to know what a verified page is and why you want…

Do you want to build an email list but don’t know where to start? Have you tried other list building techniques techniques but not had much success? Building an email list is getting harder because everyone else is doing it too, so the bar is constantly being raised. This means that, as marketers, we need to…

Do you want more Twitter followers? Not sure how to attract the right people? In this article I’ll introduce you to a couple of ninja tools that will help you explode your followers on Twitter, but before I do that I need to point out a couple of things. First of all, although the topic of this article is…