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Are you an online course creator looking to boost your course sales? Social media can be a game-changer when it comes to promoting and selling your courses. With millions of active users across various platforms, leveraging social media can help you reach a wider audience and skyrocket your course sales. In this article, we will…

Are you spinning your wheels on social media but not getting the business results that you expected? One of the reasons for that might be that you are sending traffic to everyone else’s content hub and not your own. In this article, I’ll explore why you should invest in your own content hub as a home for your…

Trust and credibility are vital ingredients of an effective social media presence. Without these you may be spinning your wheels and finding it difficult to gain traction. A great way to build trust and credibility with your community online is through a process known as ‘Social Influencing’. ‘Social Influencing’ is where you regularly share valuable content through your social media…

In this article I am going to be sharing some tips on the type of content that you should be regularly sharing with your online communities. This is probably the second most common question I am asked, behind “How do I grow my fanbase on {insert name social network}?” and it is a very good question!…

Let me ask you a quick question! Do you think that your customers would actually PAY to get your marketing materials? I know this sounds like a crazy question but it happened to me about 3 weeks ago. Let me give you the back-story to this, then I’ll explain how this relates to your marketing. Useful…

Not sure if writing a blog is a waste of time? Want to know what blogging can do for your business? In this article I’ll explain 5 of the top reasons why I think you should invest your time writing, publishing and promoting regular blog articles. If you haven’t heard Marcus Sheridan’s story, about how…

What is content marketing? Why is it important for your business? In this article I’ll explain what content marketing is at both a strategic and practical level, and why it should be a vital ingredient of your social media marketing. It is a mistake to think of these as two different marketing disciplines and it’s vital that you understand the…

With all the online buzz and emotional outpourings (yes, really!!) about the TCMA conference in Edinburgh last week, I am sure you are probably fed-up hearing about it if you didn’t manage to make it to the event, but there were some really important learning points that I wanted to share with you. Some of…