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Category: LinkedIn
LinkedIn Advertising: How Much Should I Spend (BONUS: In-Depth Guide To Placing Ads)
Are you thinking about using LinkedIn to find more clients? According to HubSpot, the business site is actually 277% more effective at lead generation than Facebook and Twitter.
But just posting updates on your Personal Profile or Company Page may not be enough to get you paying clients. From time-to-time you’ll also likely need to reach out to a wider audience on the world’s largest professional network, with a targeted message or promotion.
The best way to do that is to run ads on the platform. In the article below I cover the following items:
LinkedIn Advertising Overview
Creating a Budget
In-Depth Guide to Running LinkedIn Ads.
LinkedIn Advertising Overview
Ads on the business site allow you to increase your visibility to other business professionals. Using the targeting features that LinkedIn Advertising offers ensures that you will reach members of your target group efficiently. This in turn will build brand awareness, deepen relationships and deliver leads.When advertising on LinkedIn, the ads are sold by auction. Advertisers will bid against other advertisers who are trying to reach the same target audience you are. So the highest bid typically gets the ad placement.
15 Apr 2019Alan MartinContinue ReadingHow to Export Your LinkedIn Connectons
Did you know that you could export your LinkedIn connections? Before I explain the process, I thought it would be helpful to explain why you might want to do it in the first place! There are lots of reasons why you might want to export your LinkedIn contact list. Perhaps you want to have all your…
17 Oct 2016Alan MartinContinue Reading5 Power Strategies for Attracting Clients on LinkedIn
Are you looking for a network that makes it easy to gain leads and sales? Do you want a platform that brings you business but does not require you to post multiple times per day just to get noticed? In this article I’ll share with you 5 ninja power strategies to help you magnetically attract clients…
3 Aug 2016Alan MartinContinue Reading